RF Baby & Kids Brand Launch

Raymour & Flanigan

Raymour & Flanigan introduced a new Baby & Kids brand in Winter of 2023 to elevate their nursery and kid collections across all channels.
I developed Branding concepts which explored a new Brand Logo, playful illustrations as well as compelling launch messaging around the idea of “Expect.” The goal of the campaign was to create awareness, drive traffic to stores and online, and increase sales. Raymour & Flanigan wanted a fresh, playful look for this new brand, while leaning into the expertise and delivery efficiency that Raymour & Flanigan is known for with existing customers. The winning concept was developed further and was executed online and in 50 stores across the nation.
Freelance Sr. Art Director, Winter 2023

In-store Signage

Emails:
Teaser & Launch

Digital Banner
Design Options

All Concept Ideas