NJ 211 CAMPAIGN

MARKETSMITH, INC

NJ 211 is a nonprofit organization that provides information about available services to the residents of New Jersey.
The goal of this multicultural campaign was to create brand awareness of NJ 211 and available services, while driving traffic to connect to help.
Lifestyle photography showed diverse individuals utilizing various technology to connect to NJ 211 for help. There were also creative assets targeting professionals, showing individuals helping others in need. Easy-to-use QR codes were included whenever possible in print or OOH assets, making it as simple as possible for NJ Residents to access help.

Freelance Sr. Art Director, Spring 2024