The Avenue Confidence Campaign launched in Fall of 2018, with 3 featured females in the plus size community who share their amazing stories of confidence. In their own words, each woman describe what it meant to be confident in themselves, in their work, and in their size. The campaign empowered women of all sizes to celebrate themselves.

The launch of the campaign increased brand awareness, customer engagement and online conversation for Avenue Stores by 2%.

I designed the featured landing pages to the campaign highlighting each female’s story, as well the the main product page that supported online conversion.

Sr. Art Director, 2018
Dedicated Landing Pages