GETCOVEREDNJ Campaign

Marketsmith, Inc

Goal: Modernize and elevate branding for the 2024-2025 GetCoveredNJ Open Enrollment Campaign.
Solution: Develop a fresh version of the GetCoveredNJ border that utilizes the brand blues and yellows. The new graphic encompasses engaging, lifestyle imagery and highlights the program benefits. The 2024-2025 campaign saw a 38% increase in enrollments year over year.
Freelance Sr. Art Director, Winter 2024