Video & Social

Christmas Tree Shops

Christmas Tree Shops utilized a variety of loose-form video, animation and engagement-focused content on social to inspire, educate and drive customers traffic to stores.
Assets were posted organically on Pinterest, Instagram and Facebook, or had paid media spend to support each video and animation.

VIDEOS

Assets were shot as B-roll film on photo shoot sets, in-store or planned in-studio videos. My role varied from storyboarding, filming, art directing, editing assets, as well as starring or providing voice-overs in some instances!

Perfect Patio - Reel
Sr. Creative Manager, 2023,
Edited

All The Shops - Reel
Sr. Creative Manager, 2023,
Edited, Starred, Voice-over

Coral Cove Trend Launch - IG Story Paid
Sr. Creative Manager, 2023,
Edited

Loyalty Acquisition - Reel
Sr. Creative Manager, 2023,
Art Directed, Scripted, Filmed

Valentine’s Day Decor - Pinterest Pin
Sr. Creative Manager, 2023,
Edited

Wrap Like A Pro - Pinterest Pin
Sr. Creative Manager, 2022,
Art Directed, Edited

ANIMATIONS

Utilizing still photography assets, animations were developed to advance story-telling and increase engagement with customer.

Easter Fun - IG Story
Sr. Creative Manager, 2023, Animated

Memorial Day “More” - IG Story
Creative Director, 2023, Animated

Summer Arrivals - IG Story
Sr. Creative Manager, 2022, Animated

SOCIAL CONCEPTS

Examples of content developed when photography or in-store imagery was not available. Assets were relevant to CTS categories and easy to interact and respond to on IG and FB.
Creative Director, 2023, Static