This is CTS-ing Campaign

Christmas Tree Shops

“This is CTS-ing!” Brand Campaign focuses on authentic life moments and the value Christmas Tree Shops brings to customers in those moments. This campaign increased brand awareness to a younger demographic in all advertising communications.

Imagery and copy speak to a fun shopping experience, emphasizing value pricing and encouraging the growing CTS community. “CTS-ing” also provided definitions to educate the customer on what Christmas Tree Shops offers, beyond Christmas product. Marketing assets included everyday and seasonal stories that incorporated Model Photography, not previously seen in CTS branding.

As Senior Creative Manager for CTS, I worked on concept, development and execution of this new Brand Campaign across all all channels. I provided photography art direction, creative direction on all assets, developed new email and social templates, and expanded “CTS-ing” into Seasonal campaigns after launch, in collaboration with Copy and Marketing partners.

Sr. Creative Manager, Fall 2022