NJ CLEAN ENERGY Campaign

Marketsmith, Inc

The goal of the 2024 New Jersey Clean Energy Campaign was to drive awareness for key NJ Board of Public Utilities incentives and support NJ’s goal for 100% clean energy by 2035.
This campaign leans on lifestyle, emotionally-driven imagery that connect with NJ residents, demonstrating a brighter and more positive NJ through Clean Energy.
The Clean Energy Lighting Bug “Chloe” was incorporated in a fresh and modern version of the logo for 2024 to connect with past Clean Energy campaigns.

Freelance Sr. Art Director, Spring 2024