BABY REGISTRY
Babies”R”Us
Getting ready for baby's arrival is a wild mix of excitement, jitters and bliss with a tiny dash of panic thrown in. The goal of the Babies"R"Us Registry was to help parents make sense of it all, starting with a simplified registry process.
In 2016, I led the redesign of the Babies”R”Us Baby Registry, infusing all assets with the customer-focused “Be Prepared-ish” campaign. The relaunch saw an increase in registry creates by 1.3M, and added product value by 2%.
Creative Manager, 2016 & 2017
Registry Media & Pinterest
Paid
In-Store Event and Registry Print Handouts
& Card
Online Buying Guides Landing Pages
In-Store Printed
Registry Guide
Prenatal Nursery Mailer
Completion Coupon Postcard
